Description
This PR implements Meta Ads tracking microstrategy to capture key business conversions with the highest possible data quality.
MetaPixelService is introduced to centralize tracking logic, and ensure all events send high-quality user parameters necessary.
Functionality implemented:
- Lead Event: Fires upon successful user registration.
- Purchase Event: Fires upon successful payment confirmation.
Also we removed one GTM container that we are not longer using
Related Issues
Related Pull Requests
Checklist
- Changes have been tested locally.
- Unit tests have been written or updated as necessary.
- The code adheres to the repository's coding standards.
- Relevant documentation has been added or updated.
- No new warnings or errors have been introduced.
- SonarCloud issues have been reviewed and addressed.
- QA Passed
Testing Process
Following the environment setup and ensuring all necessary configurations were complete in GTM, we proceeded to use GTM’s native Preview Mode for validation. We confirmed that the custom-built tags fire as intended: the Lead tag fires correctly upon user registration, and the Purchase tag fires successfully after a completed sale. Furthermore, both tags accurately receive all the necessary enriched values and parameters. We can therefore confirm the implementation is fully functional. Should visual proof be required, please let me know.
Additional Notes
I will also test using the specific Preview URL from this PR to ensure all environment variables are correctly being picked up by the application.