Learnings from a batch of October 2026 posts, verified before inclusion:
- ads (2.6.2 → 2.7.0): the Meta playbook adds ad sequencing: why order matters to Meta's ranking model, the narrow auction setup (Awareness or Engagement objective, target frequency, lifetime budget of 7+ days, 2+ ads), sizing a sequence to the flight, and the cost trade-off. The creative-research reference adds a persistent competitor ad tracker (weekly pulls from the Meta, Google and LinkedIn ad libraries, vision tagging, diffs, gap questions), with a caveat that ad longevity is a proxy, not proof. The Google Search playbook covers AI Max under the same gate as broad match. Sources: Cody Schneider, Jon Loomer, Meta Engineering.
- ai-seo (2.10.2 → 2.11.0): the prompt-portfolio reference adds scoring by buying topic and a fix-before-create sequence (Jam's AI search audit). Platform notes add Bing Webmaster Tools' AI Performance report and grounding queries, and Brave's submit-url page with its limits. Agent readiness adds Fern's Agent Score for developer docs.
- prospecting (1.3.0 → 1.4.0): signal plays adds warm paths: mining your own network (LinkedIn export, calendar, inbox), matching it to target accounts, paid connectors per vertical, and double opt-in intros (Cody Schneider's podcast with Super Connector).
- video (2.2.2 → 2.3.0): adds a personalized video per account workflow (component library, motion primitives, demo-flow menu, render engine, automated QA, tracker), adapted from Harvey's write-up. Drops the "recommended" label on HeyGen.
- directory-submissions (2.1.2 → 2.1.3): the Notion entry now reflects the Notion Marketplace's requirements (public connection with the "Any workspace" scope, which can't be changed later, plus a review that includes security).
Not incorporated: duplicating Shopping products to test images and landing pages (third-party sources call it a Shopping policy violation), agency spend anecdotes, and an unverified 50-site launch list.
Skill ZIP assets
Complete source catalog: 52 skills.
Claude web target: 52 skills with reviewed short descriptions.
Choose <name>-claude-web.zip for the documented single-folder web upload format.
Source ZIPs retain original metadata; they are not substitutes for omitted web ZIPs.
Live client upload, account limits, and invocation behavior have not been verified.
Web omissions (also recorded in claude-web-manifest.json):
- None.