The AI-tell rules from 2.11.7 extended to the channel skills, each inline because installed skills can't load copywriting's references. Each gets the core bans (contrast reveals, negation lists, trailing pile-ons, self-answered questions and colon reveals, stock phrases, em dashes) plus its own channel tells, adapted from the closed #575. Reference templates that modeled tells (contrast-reveal carousel and static-ad slots, generic hooks, em dashes in example copy) are rewritten. Rules mirrored in each description. Closes #615.
- social (2.2.0 → 2.3.0): new No AI Tells section with broetry, engagement-bait closers, manufactured vulnerability, and emoji bullets. Hook formulas in SKILL.md and
post-templates.mdthat modeled tells ("isn't what you think," "Here's why:," "The truth is," an em-dash hook) are rewritten. New eval (id 8). - emails (2.0.0 → 2.1.0): new No AI Tells section with subject-line bait (fake "Re:"/"Fwd:"), stock openers, and sign-off filler. New eval (id 7).
- cold-email (2.0.0 → 2.1.0): AI tells added to What to Avoid and the Quality Check; em-dash contrasts removed from the skill's own text. New eval (id 7).
- ad-creative (2.8.2 → 2.9.0): new No AI Tells section with stacked negations to fit character limits, hook slop, CTA slop, and a no-repeated-sentence-shape rule across a batch. New eval (id 16).