Three competitive-PMM jobs added to existing skills instead of new ones, so the evidence rules from 2.11.3 apply to all of them. Closes #604.
- sales-enablement (2.2.0 → 2.3.0): new Live Deal Objection subsection: one objection from a live deal gets a deal-specific answer (pin down who said what, name the likely concern and a question that separates readings, one say-as-written response, only proof the rep can stand behind, when to qualify out). New Win-Loss Analysis section and
references/win-loss-analysis.md: source bias table (rep-entered CRM reasons skew to price/timing), segment before counting, one primary reason per deal with a source, counts with sample sizes, under ~5 deals is a signal not a finding, report format, and where findings feed battle cards and the objection library. New triggers: 'win-loss analysis,' 'why are we losing deals,' 'loss reasons,' 'how do I respond to this objection,' 'prospect just said.' New evals (ids 9, 10). - competitors (2.2.0 → 2.3.0): new Competitive Asset Audit under Research Process: inventory every competitor claim across vs pages, battle cards, talk tracks, and decks; re-verify with a check date; mark current / changed / unverifiable / overclaimed; fix public pages first; report with replacement wording. New Asset Audit Report output. New triggers: 'audit our competitor pages,' 'are our comparison pages out of date,' 'competitive asset audit.' New eval (id 8).