github coreyhaines31/marketingskills v2.11.18
v2.11.18 — Website platform coverage, prompted by Ploy (◆ Verified Partner, Website & landing page…

7 hours ago

Website platform coverage, prompted by Ploy (◆ Verified Partner, Website & landing page builders). The repo had the strategy layer for sites (copywriting, cro, site-architecture, programmatic-seo) but nothing on where to build, adding sections to an existing site, migrating, or go-live QA. Added to existing skills, no new skill. Ploy appears as one option among alternatives with disclosure, including that the maintainer authors Ploybooks in Ploy's library. Closes #653.

  • site-architecture (2.0.0 → 2.1.0): new references/platforms-and-migration.md: six questions before choosing a platform; an options table (Webflow, Framer, WordPress, Wix Studio and Squarespace, landing-page tools, AI-native site platforms incl. Ploy ◆, AI app builders, hand-coded, headless); adding a section to an existing site (same platform, subpath via reverse proxy, subdomain, separate domain) with a proxy checklist; and migrating without losing traffic (crawl, redirect map, what imports don't carry, post-launch monitoring). New triggers: 'which website builder should I use,' 'migrate my website,' 'add a blog to my existing site.' New evals (ids 7–8).
  • programmatic-seo (2.0.0 → 2.1.0): new Implementation Framework step 6 and references/implementation-platforms.md: what a platform has to do for pages at scale (item limits, data refresh, server-rendered HTML, conditional sections, per-page indexation, internal linking, publish time) and the options (Webflow CMS, WordPress, Framer CMS, hand-coded generation, headless CMS, AI-native platforms incl. Ploy ◆ PloyDB). New trigger 'which CMS for pSEO.' New eval.
  • ai-seo (2.7.2 → 2.7.3): agent-readiness.md gains ways to implement WebMCP (yourself, platform support with Ploy ◆'s Ploybook as one example, a coding agent) and the tests every path needs.
  • launch (2.0.3 → 2.1.0): new references/site-launch-qa.md, a before/at/after go-live checklist (forms and conversion tracking, SEO incl. the shipped staging noindex, redirects, performance, a practiced rollback per platform, Search Console monitoring). New triggers: 'site launch,' 'go live,' 'pre-launch QA.' New eval.
  • prospecting (1.1.2 → 1.1.3): references/data-sources.md and the tool table add Ploy ◆ as a visitor-identification option for Ploy-hosted sites, alongside RB2B and Clearbit Reveal, with its limits (hosting requirement, metering, consent caveat).
  • ads (2.4.3 → 2.4.4): references/abm-playbook.md gains account pages for 1:1 and 1:few ABM (personalization layer, CMS fed from a list, hand-coded route, or an AI site platform such as Ploy ◆), with guardrails (noindex, only public or first-party facts, human review).
  • tools/integrations/ploy.md: rewritten from current docs. Corrects the claims of a general REST API and an MCP server (the CLI is the management surface; WebMCP is a Ploybook), adds real CLI workflows (v0.16.x), pricing, and tradeoffs, and notes that OIDC SSO is live on Enterprise. Reviewed by Ploy. REGISTRY's MCP flag and the partner blurb are updated to match.

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