• ai-seo (2.5.0 → 2.6.0): lessons from Edward Sturm's podcast with Harpreet Singh (E1182, "AEO Companies Are Selling You 2016 SEO," Sep 2026), labeled as practitioner experience throughout.
  • New references/positioning-and-consensus.md: much of "AEO" is SEO without the history; brand positioning moves slowly in LLMs (repositioning, mergers, and rebrands can cause a visibility dip, so baseline both segments and move off-site signals before the on-site rewrite); every third-party profile should match the About page; work backwards from fan-out domains; small sets of industry/segment pages; managing the "cons" affiliates write; head-term plays where incumbents are already chosen; and what not to copy (invented awards, self-owned review sites, with the FTC 2024 reviews rule).
  • Measurement: track only prompts tied to revenue, collapse wording variants like keywords, mine site: fan-outs for the third-party profiles that matter, and add a "what did you type?" follow-up to self-reported attribution.
  • citations-vs-recommendations.md gains a sentiment-repair recipe and a third listicle option (name the leader first, show where you go further). content-types.md gains Industry / Segment Pages; youtube-ai-citations.md gains field notes (low citation bar for fresh videos, ungated demos, unattributable creator sponsorships).
  • Fixes: two unsourced headline stats removed and the rest dated; the ~15% AI Overview overlap stat now carries its caveats and a "rankings still predict AI visibility" note; schema is no longer "the single biggest lever" (and FAQ rich results were limited in 2023); Claude's observed skepticism of self-ranked lists noted; GEO-paper figures restated accurately. New eval (id 11).