github coreyhaines31/marketingskills v2.11.0
v2.11.0 — new events skill (hosting, sponsoring, speaking, attending)

4 hours ago
  • Added the events skill (1.0.0) — event marketing across all four roles: hosting (webinar → workshop → dinner → meetup → virtual summit → user conference, governed by "the topic is the targeting" and recurring-beats-one-off), sponsoring/exhibiting, speaking, and attending (target list → pre-booked meetings → the side-event play). Built on the universal arc — 20% event, 80% before-and-after — with the 24–48h tiered follow-up, capture-context-not-just-contact discipline, an event-as-recording-studio content arc (transcripts compound in AI answers → ai-seo, public-relations), and a three-tier measurement model (vanity / real / decisive) with multi-touch honesty via attribution. Four references: webinar-funnel.md (the flagship funnel, closes #485), sponsorship-roi.md (ICP-overlap + cost-per-qualified-meeting math, side-event play, tiered follow-up), speaking.md (CFP craft, talk storyboard, the recording as the real audience), and event-portfolio-strategy.md (which events to invest in: in-person-necessity by segment, the 80/20 of selection, size↔ROI inverse, the owned/trade-show/community frame + economics — distilled from Corey's Founding Marketing ch.9). Seven evals. New skill = repo y release; total skills: 50. Closes #485.

Don't miss a new marketingskills release

NewReleases is sending notifications on new releases.