Three new skills and a full suite of CLI tools for hands-on marketing automation.
New Skills
ai-seo — AI Search Optimization
Get your content cited by AI search engines — Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot. Covers the full workflow: AI visibility audits, content optimization for citation, platform-specific ranking factors, schema markup for AI, and monitoring your AI search presence.
Based on the Princeton GEO research (KDD 2024) and real-world platform analysis. Includes reference guides for content patterns and per-platform optimization.
churn-prevention — Cancel Flows, Save Offers & Dunning
Everything you need to reduce churn: cancel flow design with exit surveys, dynamic save offers matched to cancellation reasons, health scoring for proactive intervention, dunning email sequences, smart payment retries, and grace period management.
Includes reference guides for cancel flow patterns (by business type, plan, and billing interval) and a complete dunning playbook with provider-specific setup for Stripe, Chargebee, Paddle, and Recurly.
ad-creative — Bulk Ad Creative Generation
Generate ad creative variations at scale across Google, Meta, LinkedIn, and Twitter/X. Performance-based iteration, platform-specific formatting, and A/B test planning.
cold-email — Cold Outreach Sequences
Write cold email sequences that get replies. Personalization frameworks, follow-up cadences, and deliverability best practices.
51 CLI Tools
New tools/clis/ directory with 51 zero-dependency Node.js scripts for direct API access to marketing platforms. Every CLI includes --dry-run for safe previewing.
Categories:
- SEO: Ahrefs, Semrush, GSC, Screaming Frog
- Email: Mailchimp, ConvertKit, Resend, SendGrid, Customer.io, Loops, Beehiiv
- Outreach: Hunter, Snov, Lemlist, Instantly
- Ads: Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads
- Analytics: GA4, Mixpanel, PostHog, Amplitude, Segment, Plausible
- Payments: Stripe, Paddle, LemonSqueezy
- Referral: Rewardful, Tolt, Dub
- Social: Buffer, Typefully, LinkedIn
- Reviews: Trustpilot, G2
- And more: Zapier, Make, Calendly, Typeform, Tally, Intercom, Crisp, WebinarKit, OneSignal
All CLIs reviewed via independent audit for auth patterns, security, error handling, and consistency.
Improvements
- Cross-references added between related skills (email-sequence ↔ churn-prevention, content-strategy ↔ ai-seo, schema-markup ↔ ai-seo)
- AEO/GEO content patterns moved from seo-audit to dedicated ai-seo skill
- Cancel flow A/B testing guidance with PostHog integration
Full skill count: 29 skills across 7 categories
Full tool count: 51 CLI tools + 31 integration guides
Updating
# If installed via git clone or submodule
git pull
# If installed via npx skills
npx skills add coreyhaines31/marketingskillsContributors
Thanks to the community PRs merged this cycle:
- @Jiliac — cold-email skill for B2B outreach (#51)
- @upalkhouski — restructured skill metadata into nested YAML (#52)
- @willscott-v2 — seo-audit JS-rendered schema warning (#53)
- @Ray0907 — table of contents for all reference files (#46)