A big update focused on making skills work better for AI agents, adding tool integration guides, and improving the contributor experience.
New
Tools Registry — 29 integration guides
A new tools/ directory with detailed integration guides for marketing tools across 9 categories: Analytics, SEO, CRM, Payments, Referral, Email, Ads, Automation, and Commerce/CMS.
Each guide covers API endpoints, authentication, common operations, and whether an MCP server is available. Agents can now discover and use the right tool for the job.
MCP-enabled tools: GA4, Stripe, Mailchimp, Google Ads, Resend, Zapier
2 New Skills
content-strategy— Plan what content to create, topic prioritization, and editorial calendarsproduct-marketing-context— Create and maintain a product marketing context document that all other skills reference
Skill Version Tracking
New VERSIONS.md file lets agents check for updates automatically. Agents compare local versions against the latest and notify you when updates are available.
Progressive Disclosure Optimization
All 25 skills refactored for better AI agent performance. Skills now load core instructions first and pull in detailed references on demand — reducing token usage while keeping the full depth available.
SkillKit Installation
Added SkillKit as an installation option for multi-agent support. Install skills across Claude Code, Cursor, Copilot, and other AI tools with a single command.
Improvements
- Competitor alternatives: Added footer navigation guidance for comparison pages
- Referral program: Added Mention Me as a tool option
- Marketing ideas: Fixed numbering to be sequential
- All skills: Renamed "Questions to Ask" to "Task-Specific Questions" for clarity
- GitHub workflows: Automated skill sync and validation (thanks @bensabic)
- Repo essentials: PR templates, contributing guidelines, branch conventions
Community Contributions
Thanks to @bensabic for GitHub workflows and repo essentials, and @quuu for improvements.
Full skill count: 26 skills across 7 categories
Full tool count: 29 integration guides across 9 categories
Updating
# If installed via git clone or submodule
git pull
# If installed via npx skills
npx skills add coreyhaines31/marketingskills