Major Features
- Native ads for MAX and AppLovin Exchange, as well as various adapters. Mediation Debugger has support for testing native test ads, but not native ads from live waterfall yet.
- VAST 4.0/4.2 support.
- Added the OMID SDK directly into our SDK for viewability measurement.
- Add support for FireOS - full e2e support to come later in Q1.
- Amazon Publisher Services integration support for external publishers.
- JS Tag Ads via MAX.
- Direct Sold ads and "Deep Link+".
- TCFv2 for pubs using standard consent frameworks - SDK will retrieve
IABTCF_gdprApplies
andIABTCF_TCString
and remove flagged mediated networks from the waterfall and flagged DSPs from bidding. - 1P data passing - APIs to pass in YoB, gender, maximum ad content rating, email (hashed), phone number (hashed), keywords list, interest lists.
- Location collection - If the permission is already granted by the app, the SDK will pass up the lat/long. This is disable-able via an API
- Ad closeability improvements.
- Support for compiling the now-open source'd adapters. (iOS only, Android is compilable already)
- Lock Screen Ads - Android pubs can now display MAX interstitial ads in the lock screen by passing in a
ViewGroup
. So far, only AppLovin adapter has e2e support - the other adapters will require custom work by the publisher.
Minor Features
- Add RevenuePrecision API to associate ad revenue with the precision.
- Update Google Play Services ads-identifier dependency from 17.0.0 to 17.1.0.
- Add support for pubs to pass “custom data” to be replaced in ILRD postbacks via the URL’s {CUSTOM_DATA} macro.
Add support for passing in “local extra parameters” from the integration to the adapters. This is a very useful API for publishers who want to add extra functionality into the now open source’d adapters. This is used for Amazon integrations as well.
Bug Fixes
- Fix Mediation Debugger popping up incorrect alert for missing
AD_ID
permission on Android emulators. - Fix
onPreDraw()
crash. - Fix
-5200
fullscreen ads display error edge case due to specific ProGuard rules.